Video Premiere: Pilocka Krach – “Do You Like the Beat?”

pilocka krach

It’s okay if you don’t answer the title question the first time it’s posed in this video, because you’ll have plenty more opportunities during the rest of the track. But by the time you do respond, your answer will almost certainly be in the affirmative. It’s easy to imagine Pilocka Krach’s forthcoming single (due out Sept. 23 via Monika Enterprise) from her debut album Best Of finding a place in an abundance of DJ mixes, between its hard-charing, house-inflected beat to its electro-kissed synth lines, and of course that concise title mantra. The Berlin producer’s music video for the tune is equally arresting. She co-directed the clip, which finds her cavorting around in an impressive array of crazy outfits while engaging in what can only be dubbed anti-dance moves. FYI, Krach will also be doing an October-November residency in the Motor City courtesy of Musicboard Berlin and the Detroit-Berlin Connection.

Jim Allen

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