Video Premiere: Invictus Hi-Fi – The Alpha


Earlier this month U.K.-based experimental electronica artist Invictus Hi-Fi released an interesting concept album, The Market Deities. Throughout six expansive tracks sure to please fans of leftfield acts like Black Moth Super Rainbow and Dan Deacon, the mysterious producer stitches together songs comprised of smatterings of electronic styles — everything from offbeat electro to contorted trip-hop — with washes of vocal samples.

The thesis of the album investigates one burning question: “If the financial market had gods, what would they sound like?”

We’re thrilled to world premiere the music video for “The Alpha,” a bleep fest heard on the new release.

The plot follows a mysterious protagonist wearing an MF DOOM-style helmet interacting in the real and digital worlds. As the vocal sample explains what alpha means, we see vintage snippets of stockbrokers chasing alpha in the form of return on investment (ROI). In the age of Robinhood day traders, the topic couldn’t be more timely.

Hit the play button below and enjoy.

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Darren Ressler

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