New York City artist Jordan Sarah is the creative force behind audio-visual project DAS, an acronym for Dynamic Alpine Sexual. Merging his background as a playwright and techno producer, DAS’s five-track self-titled EP is a farcical concept about “ski legend” Dirk Dassler, an ’80s star who is at the top of his game and can seemingly do no wrong.
What’s also notable about the release – which is also an immersive play – is that it’s issued on The Umbrella, a newly launched record label helmed by the founders of Brooklyn pop-up nightclub Rinsed.
We’re excited to world premiere the video for “We Let Go,” which was directed by Sarah.
Watch the protagonist effortlessly careen down the slopes without a care in the world to the bouncy, synth-driven track. Watch women take off their fur coats to reveal bathing suits. Even watch people ski backwards! Will Dassler find victory in the end? Hit the play button below to find out.