While you were kicking back between Christmas and New Year’s Pioneer DJ issued a press release announcing it was changing its corporate name to AlphaTheta Corporation effective January 1, 2020. “Our brands and brand names, including Pioneer DJ, will not be affected,” it promised.
While the company states “the change is not related to any merger, sale, or reorganization,” introducing a new corporate moniker is most certainly a tactic to differentiate Pioneer DJ from its former parent.
Corporate rebrands and refreshes are costly and complex, especially for an established global company. A cost-conscious PE owner like KKR – whose mission is to prop up an asset’s balance sheet to sell within three to five years – are never undertaken as randomly as the press release suggests: “We take great pride in our commitment to the music industry and we’ve chosen our new company name, AlphaTheta Corporation, based on our passionate vision to innovate, inspire, and entertain.”
News about the name change hasn’t been shared on the company’s social media accounts, and the rebrand isn’t reflected yet on the company’s website. That will come in due time. Since the Pioneer DJ brand remains intact for now, it will likely not mean much to the company’s consumer base.
Could a glitzy launch event celebrating the birth of AlphaTheta Corporation be in the works at Winter NAMM 2020, a major instrument trade show, taking place January 16-20, 2020 in Anaheim, CA? Probably not. In any case, we’ll be watching closely to see what transpires with Pioneer DJ (the brand) and will report back on any interesting developments.
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Recording and sharing DJ mixes can be a royal pain in the butt. However, the process just got a little easier thanks to Pioneer DJ’s DJM-REC app.
Recognizing the pain points and obstacles DJs go through when it comes to creating DJ mixes, the app — which is presently only available for iOS — offers easy connection, high-quality audio recording plus easy online sharing and streaming.
Here’s how it works: You download the app pn your iPhone or iPad, then plug into any DJM mixer that has the digital send/return feature using a single USB cable. (The catch is that the app won’t work with a non-DJM mixer). The port is on the top of the mixer rather than the back, so it’s super easy to connect.
DJM-REC is now available for a free 30-day trial. The paid version will set you back $9.99 or €10.99. No word yet on when an Android version will be available.
Days after CES wrapped up in Las Vegas, and two weeks before Winter NAMM kicks off in Anaheim, CA, Pioneer DJ has unveiled the new iterations of its popular deck and mixer, the CDJ-2000NXS2 (pictured above) and DJM-900NXS2. A missive from the company states that the vast refinements to both product was informed by “years of feedback from DJs of every genre, the latest additions deliver the highest possible sound quality, finely tuned features and unprecedented levels of control.”
Both units will are available in February 2016, both at an SRP of €2,299, including VAT (that’s roughly US $2,500).
Specs for both units reveal an array of inventive improvements. This begs the question: Are you ready, willing and able to upgrade?
NEW FEATURES OF THE CDJ-2000NXS2
96 kHz/24-bit sound card
FLAC and ALAC support
32-bit D/A converter
Full-colour touch screen with Qwerty keyboard, Track Filter search, Needle Countdown multicoloured wave display and Wave Zoom.
2 banks of 4 colour-coded Hot Cues
MIDI controller interface to connect to the DDJ-SP1
Fractional beat Quantize
Pro DJ Link
Improved beat grids
More detailed Phase Meter
Colour-coded Memory Cues
Supports rekordbox dj HID control
Lever for Slip Reverse, Forward and Reverse
NEW FEATURES OF THE DJM-900NXS2
64-bit mixing processor
96 kHz/24-bit sound card
Improved EQ and fader curves
More accurate clip indicator
6 Sound Colour FX with a new parameter knob
14 Beat FX with a bigger X-Pad and OLED screen
Separate Send/Return to connect external hardware and software
2 USB ports and top-loaded input switch
4 phono inputs
Pro DJ Link via LAN or USB
2 headphone jacks: ¼-inch stereo and 3.5mm MiniPin
Gold Plated RCAs
Another day, another interesting product release from Pioneer DJ. After announcing the release of the XDJ-700 CD player earlier this month, the company says it will launch the RMX-1000 for iPad. Only $19.99/€19.99 including VAT, the iOS app allows producers to add high-quality effects to tracks in their iTunes library. According to a missive sent by the company, the RMX-1000 iOS app supports the Audiobus app (bought separately) and Inter-App Audio, which means producers can add effects to music they’ve created using DAW apps control and record their creations using one simple GUI. Here’s more about the mobile app:
RMX-1000 for iPad in Detail
1. A host of high-quality FX for limitless creativity
The four FX areas mirror the layout of the original RMX-1000, for intuitive, tactile control.
Build up and break down tracks by combining ten types of FX – and manipulate the wet/dry, time and resonance parameters for even more character.
Alter the rhythm and timbre of the music by adjusting the Hi/Mid/Low frequencies, and add three types of FX: Cut/Add, Trans/Roll and Gate/Drive.
Trigger pre-assigned samples in time with the BPM and use the X-PAD to repeat samples at different speeds. Kick, Snare, Clap and Hi-hat are pre-assigned, or producers can customise using other on-board samples.
Elegantly exit complex FX combinations and return to the original track using Back Spin, Vinyl Brake and Echo – or return to the music instantly.
PLUS – the parameters of many of the FX can be customised so producers can create unique sounds and experiment with their own style.
2. Supports Audiobus and Inter-App Audio to become a full-blown music production tool
The RMX-1000 for iPad can be linked to the Audiobus app and Inter-App Audio, which provides one interface for producers to create and record music using DAW, FX and instrument apps. Users simply connect the RMX-1000 app to their Audiobus app and Inter-App Audio to start adding FX to music they’ve made using Audiobus app and Inter-App Audio compatible DAW apps.