Online music portal Beatport has acquired UK-based Loopmasters, a creator of royalty-free producer sample packs, and its two brands, Loopcloud and Plugin Boutique.
Financial details of the transaction were not made public.
Previously, Beatport began a partnership with Loopmasters in mid-2019.
Obligatory press release gush from Loopmasters founder Matt Pelling: “We have been very impressed by the power of the Beatport brand with the global DJ producer marketplace, and have thoroughly enjoyed working closely with the Beatport team over the past few years. Everyone at Loopmasters strongly believes that the combination of these two great companies will deliver an unparalleled, end-to-end content supply chain for music producers for many years to come.”
Obligatory press release gush from Robb McDaniels, CEO of Beatport: “Matt Pelling and the entire Loopmasters team are world-class people who have built amazing products for the producer community that simply belong in our ecosystem. The phenomenal growth of Plugin Boutique, the leading global seller of virtual instrument plug-ins, and the recent launch of Loopcloud, an innovative subscription service for the samples market, are a testament to the talent of their team, and we couldn’t be happier to welcome them to the Beatport family.”