Mixmag Pauses Print Edition Due to Pandemic


Mainstay U.K.-based dance music magazine Mixmag paused publication of its print edition in April, with owner Wasted Talent laying off all magazine editors several days ago. The shuttering comes in the wake of the global COVID-19 pandemic, which has killed over 506,000 people and pushed the world into a global recession.

Mixmag, which launched in 1982, derives most of its advertising and sponsorship revenue from clubs and festivals, both of which have been closed due to government-enforced lockdowns intended to slow the spread of the coronavirus.

For the foreseeable future, Mixmag will operate as a digital-only publication.

Former staffers have taken to social media to express their sadness over the magazine’s closure.

Germany’s Groove is also struggling to stay afloat. Last week the 31-year-old publication launched the urgent #savegroovemag initiative as their ad income went do zero due to the pandemic. Fortunately, the publication was able to raise money via a flurry of new subscribers but still faces headwinds among economic uncertainty.

Disclosure: I was the founding editor of Mixmag US (later Mixer) from 1996-2003 when it was published by DMC Ltd. 

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Darren Ressler

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