Here’s a collaboration we can get behind: Prince’s estate has partnered with the Pantone Color Institute to create a standardized custom color to honor Prince, who passed away in 2016 at the age of 57.
According to a missive, the (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely death.
Related: Read an Interview With Prince Conducted at Paisley Park in 1999
“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate.
Obligatory press release gush from Laurie Pressman, vice president of the Pantone Color Institute: “We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one.’ A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”
The Estate is speaking with various partners about collaboration on products that incorporate the custom The Prince Estate and Pantone Unveil Love Symbol #2 logo color.