Richie Hawtin Scores Prada’s SS21 Milan Fashion Week Show


With fashion brands forced to go virtual at Milan Fashion Week due to the COVID-19 pandemic, Prada went the extra mile for the virtual presentation of their Spring-Summer 2021 womenswear collection. The Italian luxury brand tapped DJ/producer Richie Hawtin to score the soundtrack for the runway show streamed on September 24.

Hawtin’s brand-new, 12-minute “Sin Thetik” — crafted under us Plastikman alias — is accompanied by a 20-minute ambient version.

This is Prada’s first show since Belgian fashion designer Raf Simons joined Miuccia Prada as the company’s co-creative director. Simons became co-creative director in April 2020.

Obligatory press release gush from Hawtin: “Very proud to announce my collaboration with Prada to soundtrack their SS21 collection. Plastikman “Sin Thetik” was created over an intense few weeks and was inspired by my conversations with Raf along with directions for Miuccia. The process was new to me, however I always felt the respect and openness from Raf & Miuccia to allow me to explore where the sound of Plastikman would fit in this new context. This is just the first piece of music today, expect more very soon…”

Watch the show and an interesting conversation with Prada and Simons below that was surprisingly not awkward.

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Ian Fleming

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