Before we know it the 22nd edition of the Amsterdam Dance Event (ADE) will be upon us. Taking place October 18-22, 2017, ADE will be moving to the DeLaMar Theater to allow major renovations to take place in its old venue, Felix Meritis. According to a missive, the DeLaMar “is ideally situated next to the Leidseplein and De Melkweg and will also allow the event to bring previously separately-housed events such as ADE Dance & Brands under one roof.”
Obligatory press release gush from ADE Director Richard Zijlma about the switch in venue:
“Having been sold out for the last seven years, plus with more delegates coming from an ever greater number of countries, especially Korea, China, Africa, India and South America, the renovation of the Felix Meritis offers us an opportunity to try a different venue. We are excited and optimistic about the new conferencing and networking possibilities that the Nieuwe DeLaMar Theater offers, and we’re confident that delegates will find it a spectacular and inspiring space.”
ADE will also introduce new ticketing system at this year’s shindig, allowing attendees to choose between day and night-time activities with a five-day daytime-only pass now available. The classic 5 Days/Nights passes are also still on offer for delegates who want to embrace the vast range of business and entertainment possibilities that ADE offers each year.