Daft Punk will premiere their eagerly anticipated fourth album Random Access Memories on May 17 at the Wee Waa Show, an annual fair held in Narrabri Shire in the North West Slopes region of New South Wales, Australia, “renowned for featuring some of the western plains’ of New South Wales’ finest sheep and cattle.” The news was broken yesterday by local publication The Courier. According to the paper, Narrabri Shire Mayor Conrad Bolton thought it was a “mate was pulling my leg” when he received a phone call from Sony Music inquiring about the prospect of the band holding the worldwide launch of its new album here.
“We think Wee Waa is so uniquely Australian, so the folks at Sony Music along with Daft Punk thought it fitted the bill perfectly,” said Bolton. “Daft Punk is known for breaking down barriers and coming up with new creative, innovative ideas to launch their albums.”
The article states that the album’s premiere will be streamed live, but no details have been made public as of yet.
Between airing late-night TV commercials and postering cities with their likeness, Daft Punk have brought some serious fun back to the music industry. Here’s hoping more artists follow their whimsical ways.