London-based dubstep DJ/producer Oliver Jones — better known to the masses as Skream — will launch IFEEL, a brand-new label this month. Instead of signing other artists and focusing on one particular style of music, the imprint will release music from any style Jones desires.
“I wanted to create a label solely for my own productions in any genre I feel like,” says Jones, who also runs Unsound Mind. “I want to bring in musical artists from across all genres that I really admire.”
Jones will unveil IFEEL’s inaugural EP, Chesters Groove, on May 21. It’s a chugging three-track techy affair featuring a pair of remixes from Berghain resident Norman Nodge.
British graffiti artist INSA is overseeing the visual identity for the label.