While DJs have been able to find some fairly niche categories on Beatport, dance-pop (or electro-pop) has always been served short shrift from the service — until now.
After expanding its techno category in february to include Techno [Peak Time/Driving/Hard] and Techno [Raw/Deep/Hypnotic], the U.S. based online music store will now include dance-pop as a genre category.
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Obligatory press release gush from Raphael Pujol, Head of Curation: “It’s always a great feeling when the community embraces the changes and improvements we want to make on our store. Much of the modern Electro Pop has been archived into Electronica over the years. Now, we’re expanding the scope of Dance to give this sound a proper home. We are very happy to bring Electro Pop on board as the amalgamation of electronic dance music and Pop has become increasingly evident over the years, with dance-oriented music entering the mainstream.”
Obligatory press release gush from TOKiMONSTA (pictured above): “I’m happy to see Beatport expand their categories to be more inclusive of styles of music that can’t easily be searched.”
To promote the addition of the new category to its store, Beatport is planning to host a global dance-pop live stream event on Twitch in the coming weeks.
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