Consolidation in the U.S. music festival circuit continues as SFX Entertainment announced today that it had acquired Electric Zoo, the three-day EDM festival founded in 2009 which takes place annually on Labor Day weekend on Randall’s Island, New York.
“The acquisition of Made is strategically important for SFX, as it establishes a strong foothold for us in the New York City region,” said SFX Chairman and CEO Robert F.X. Sillerman. “Co-founders Mike Bindra and Laura De Palma are the ultimate industry professionals, and our management team will benefit greatly from their years of experience. We plan to develop the Electric Zoo brand internationally and have the opportunity to build other SFX brands in the U.S. with the support of Mike, Laura and the team at Made.”
According to a press release, SFX acquired all of Made in the transaction, after previously agreeing to acquire 70% of the company.
“After years of independence, we couldn’t be happier about our venture with SFX,” said festival co-founder Mike Bindra. “To date, SFX has brought together the top companies and individuals in the electronic dance music industry.”
The third day of Electric Zoo 2013 was cancelled when two festival attendees, Jeffrey Russ, 23, of Rochester, and Olivia Rotondo, 20, of Providence, R.I., died from drug overdoses.